Every run coach, no matter how experienced, will face new challenges as their business grows. Whether you’re just starting out or fully booked with clients, each phase of your coaching journey brings its own “new devil.” The key is knowing which phase you’re in—and what to focus on to move forward.
In this episode, we’ll explore:
The 3 Phases of Run Coaching Businesses
On this episode of the Runner Rising Podcast, we break down the three core stages that most run coaches go through as they grow their businesses. Each phase has its own struggles, mindset shifts, and required actions.
1. The New Run Coach
You’re just getting started and trying to get your first few clients. The biggest challenges here? Confidence, clarity, and visibility. You may be unsure of how to attract clients or how to structure your services.
Focus Areas for new run coaches
- Building a foundation
- Creating simple, clear offers
- Starting to show up consistently online
Read this blog post for the steps to become a run coach and get your first run coaching clients.
2. The Growing Run Coach
You’ve gotten a few clients, but you’re now balancing delivery with marketing. You’re likely wearing all the hats—and feeling the pressure. This is often where run coaches hit a plateau.
Focus Areas:
- Streamlining your systems
- Developing consistent marketing strategies
- Learning to sell without burning out
3. The Optimized Coach
You’re fully booked or close to it—but now the challenge is scaling. You may want to increase revenue without taking on more 1:1 clients, or you might be exploring group programs or digital offers.
Focus Areas:
- Automation and delegation
- Optimizing your client experience
- Refining your niche and scaling offers
Why KNow
Each phase requires different skills, systems, and strategies. When you know what stage you’re in, you can focus your energy on the right activities to grow your business intentionally—without the overwhelm.
In this episode, I also share stories from my own journey through each of these phases, including the challenges I faced, fears I worked through, and the systems I put in place to grow sustainably.
Spotify: https://open.spotify.com/episode/2PBWHENffbtRCukMChcc5t?si=iJcESGHpRl2FtEi8-EOJjw
