Good news – someone asked about your run coaching! You either got an e-mail, a private message, or someone filled out a form on your website and they may want to hire you!
But now what?
Most run coaches are tempted to give information right away. Maybe even word vomit a long paragraph with info or send a link to their website. Maybe something like: “Yes I’d love to share more! I give you a custom schedule & we work together closely (you can message me anytime!). It costs $150/month, does that sound good?”
3 Questions a Runner is Asking Themselves When Hiring a Run Coach
Let’s take a step back first. There are 3 things that they are asking themselves as they try to decide if you are going to be the right coach for them:
1. Does she know how to help me?
2. Can I trust him? (And…do I like her?)
3. Can I actually do this?
If ONE of these pieces is missing, they will not sign up with you.
How do you communicate these things?
You must prove to them in your content, your conversations and your actions in order to get them to want YOU was their coach.
Heres what you should do when a runner inquires about your coaching services, to improve your odds that they choose YOU.
- Step 1: Thank them and take control of the conversation.
- Yes I’d love to share more about my coaching with you! I have a few options – do you mind if I ask you some questions first to see what’s the best fit?
- Step 2: Ask Questions and Dig Into Responses By Asking More Questions.* Here are some questions you can start with:
- What is your goal?
- Why do you want it?
- What have you tried before?
- What do you feel like is holding your back most from achieving your goal? (& why)
- How did it (what you tried) work out for you?
- Why are you wanting to do this now?
- Step 3: Summarize their goals & problems and repeat it back to them.
- Ex: Your goal is X but you tried Y and it didn’t work. Is that right?
- Step 4: Share why your coaching can help them specifically.
- I totally understand why because you’re missing Y…. which my coaching will help you with for XYZ reasons.
- Step 5: Clearly help them move to the next step (discovery call)
- Do you want to schedule a call to learn more & see if it’s a good fit?
- Would tomorrow work (choose a day or 2 for them, even if you send calendar)?
*Some of this can be done on a discovery call.
Runner Rising Podcast Episode: What to Say When Someone Wants Info On Your Run Coaching
Runner Rising with Nicole Dobransky
For more, listen to this Runner Rising Podcast where I cover:
- What to say to someone when they want more information on your run coaching.
- What NOT to say to someone when they want more information on your run coaching.
- How to transition a conversation to a discovery call.
- Questions to ask in a conversation or on a discovery call.
- When to bring up the price of your run coaching.
- What to say if someone is not a good fit for your coaching.
And if you are uncomfortable with sales, check out this episode “Overcome the fear of selling in your run coaching business.”
Learn How to Grow Your Run Coaching Business with the Runner Rising Academy
Now you know what to say when you get a lead, but how do you get more leads for your run coaching business?
That’s what I teach you in the Runner Rising Academy, the only business growth program for run coaches.
If you’re ready to find more run coaching clients in 2025, don’t miss out on the Runner Rising Academy January cohort.
Pre-enrollment opens December 9th at a discounted price for those on the waitlist. To learn more and set up a call, go to https://runnerrising.com/runner-rising-academy-group-program/
