Why Does it Feel So Hard to Get Run Coaching Clients on Instagram!?
Are you giving advice & tips and sharing running insights on socail media, yet it feels like no one cares!?
The reason your reels get low views & your posts get barely any likes or comments & you’re not getting any coaching inquires is likely because you’re being too generic. Your posts should speak directly to your ideal athlete in a way that is specific & detailed. When people feel like YOU get them in a way other coaches can’t, they will come back to your page more often & be more likely to hire you.
And guess what? The Instagram algorithm loves this and is more likely to push your content out to new followers.
Here are 4 examples from one of my clients whose ideal athlete is a career driven, full time working female marathoner, in each of the 4 content categories I teach in my Runners Rising Academy.
4 Tweaks to your Social Media Posts For Run Coaches
“Trust” Social Media Post for Run Coaches
Generic way: 4 Tips to Get In Runs With a Busy Schedule
RR Ideal Athlete Way: 3 Options to Reschedule a Run When a Work Meeting Runs Late
“Like” Social Media Post for Run Coaches
Generic Way: Share your marathon training schedule that week.
RR Ideal Athlete Way: Tell a detailed story of a specific time that you had to re-arrange your run schedule in marathon training due to a last minute work emergency
“Know” Social Media Post for Run Coaches
Generic Way: Hook – Raise your hand if you feel like marathon training is harder than your full time job.
RR Ideal Athlete Way: Hook – Share with someone that understands that feeling of disappointment when you wake up for your speed workout and see a calendar invite for an urgent in person 8 AM meeting.
“Buy” Social Media Post for Run Coaches
Generic Way: I create a custom training plan based around your busy life schedule.
RR Ideal Athlete Way: I will help rearrange your schedule last minute when unexpected work demands come up.
Why Does This Social Media Strategy for Run Coaches Work On ALL Type of Athletes?
What’s crazy is that you will get more follows & clients who DON’T work full time even when you use this level of specificity.
Storytelling & detail help people SEE themselves in the story, even if they don’t relate exactly. For example, they may swap out “baby is sick” for meeting in their minds. Either way, they see YOU as the person who can help them.
Do you have no idea where to start when it comes to social media or marketing for your run coaching busietss? Or is what you’re doing just plain not working? Consider joining the next cohort of the Runner Rising Academy, or listen to the Runner Rising podcast!