You’ve just gotten your RRCA, USATF, UESCA, VDOT, or one of the many run coach certifications, now what do you do to get your first clients!?
Should you build a website first? File as an LLC?
Why You Don’t Need a Website First as a New Run Coach
While a website is nice to have, you do NOT need a website to get your first run coaching client. Your first client wants to work with you and will likely be someone you’re already connected with in some way. They don’t need a fancy website!
The first thing you need to do when you become a run coach is get the word out that you are a run coach.
How to Announce You’re a Run Coach
I recommend creating a post for all your social platforms and an email announcing you’re a coach.
In this video, I walk new run coaches through the first steps that they should take when they become a new run coach to get the word out and set themselves up to get a new client right away. You will learn how to write the post and what to put in your announcement to make it effective.
Facing Fears as a New Run Coach
It’s normal to feel scared to put yourself out there as a new run coach, so this episode is going to not only give you those exact steps to start but also the reassurance that you’re doing the right thing. You’ve got this!
I surveyed many of the run coaches in my program and in my network on how they got their first client and here are their real responses:
Real Run Coaches Answer: Where Did You Get Your First Run Coaching Client?
- They were actually my tax lawyer for my business! My next one was from a running store where I left my business cards.
- I posted a feed post on Instagram about getting my certification. A girl messaged me and asked if I was taking clients and Ii said yes!
- I coach at the middle school, so they come to me. I do have desire to start to grow my online coaching business too
- My husband was the 1st. The next ones were from social media.
- Personal friend was my test subject and then it just spread!
- Some of my personal training clients wanted coaching
- Friend in my run club
- Personal friend
- An acquaintance from instagram
- Friend
- I’m working with Fleet Feet so they found the training program
- Other than my formal coaching job, it was another local runner who follows me on Strava.
- It was a friend of mine – and I did it for free
- Thru YMCA Triathlon program
- Word of mouth
- New to this, trying on Instagram!
- I found my first client through a group I ran with.
- Friends came to me! First “stranger” came through RRCA- find a coach site.
- Friends of mine
- Member of our local running club and a good friend of mine
If you found this helpful, please share with a new run coach that you know, or your run coach certification cohort!
Want to Learn How to Grow Your Run Coaching Business?
To get more insights on building your run coaching business, listen to the Runner Rising Podcast, follow me on Instagram at Runner_Rising or go to runnerrising.com and listen to the Runner Rising Podcast.
