Podcast

How (and Why) to Run a Free Challenge to Attract Run Coaching Clients

Mar 31, 2025 2 min read
How (and Why) to Run a Free Challenge to Attract Run Coaching Clients

If you’re looking for a fun, community-driven way to reach more potential clients, running a free challenge might be the perfect strategy for your coaching business. In this episode of the Runner Rising Podcast, I break down how to run a free challenge step-by-step—and why it can be such an effective way to grow your audience and attract new run coaching clients.

What You’ll Learn in This Episode

I’ve run several free challenges in my own businesses—including my Goal Setting for Runners workshop and the 3-Day Instagram for Run Coaches challenge. These challenges not only help showcase your coaching skills but also allow potential clients to connect with you on a deeper level before making a commitment.

In this episode, I cover:

  • How to run a free challenge from start to finish
  • What type of challenge is right for your coaching niche
  • How to attract new people into your challenge (not just current followers)
  • How many clients you can realistically expect to sign afterward
  • How far in advance you should plan and promote your challenge

Whether you’re a new coach looking to grow your audience or a more established coach ready to try something fresh, this episode gives you tactical steps to make your first (or next) challenge a success.

Have Questions?

If you have questions about how to structure or promote your challenge, feel free to email me at nicole@runnerrising.com. I’d love to help!


Listen to the Full Episode

Apple Podcasts: https://podcasts.apple.com/us/podcast/how-and-why-to-run-a-free-challenge-to-attract/id1719182588?i=1000672706015
Spotify: https://open.spotify.com/episode/6flO3bTdY1m2pDzzLOHc7b?si=ja7jVm6vQ1G3CS-XyWTftA

If you found this episode helpful, please consider leaving a 5-star rating and review—or share it with a fellow coach who’s ready to grow their business in a new way

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