Former Accountant Turned Run Coach and Business Coach
Hi, I'm Nicole
I want to help you grow your run coaching business in a way that feels fulfilling and sustainable.
Business Coach for Run Coaches
I started my career as an accountant, and while it paid well, something was always missing. Running changed everything. I fell in love with the sport, started a blog, and began sharing my journey on social media.
During an extended maternity leave, I launched a run coaching business mostly just for fun. I picked up clients through referrals, my Instagram following, and blog readers. But I hit a ceiling fast. I was afraid to niche down, I had no real system for attracting athletes, and my income was unpredictable.
I knew I was a good coach. I just didn’t know how to grow a business.
After finding a business coach:
- Tripled my income in one year and kept growing from there
- Felt confident about what to post on social media and never ran out of ideas
- Built systems that attracted athletes to me 24/7 without constantly creating content
- Attracted more reliable, dedicated runners who I loved working with
- Established work boundaries so I could be fully present for my family
Today I fill my athlete roster through Instagram and email marketing. I work with motivated runners I genuinely love, my business generates significant sustainable income, and I’m home every day when my girls get off the bus.
The Runner Rising Academy is the compilation of everything I’ve learned over the last 14 years — about how to connect with runners, inspire them, and build a coaching business that works for your life.
Education & Experience
Personal Life
I love running and traveling. I’m married with three young daughters including twins and being home for them is one of my biggest priorities.
I didn’t always have a healthy relationship with fitness. In middle school I couldn’t run a mile without stopping, and I spent years struggling with weight, self-esteem, and yo-yo dieting. Running transformed my relationship with my body, and that experience deeply shapes how I coach.
My husband is an incredible athlete and my biggest inspiration in the sport. We recently completed the Rim 2 Rim 2 Rim Grand Canyon hike and my first 50K together to celebrate our 10-year anniversary.
"Little by little, little becomes a lot."
Follow @runner_rising