How to Use Testimonials to Grow Your Run Coaching Business
If you’re a run coach trying to attract more clients online, testimonials aren’t just a “nice-to-have”—they’re essential. About 91% of consumers read reviews before making a purchase, and your run coaching services are no exception.
In this episode of the Runner Rising Podcast, we’re breaking down why testimonials are one of the most powerful marketing tools for your coaching business—and how to actually get and use them effectively.
Listen to the episode on
➡️ Apple Podcasts
➡️ Spotify
Inside the episode, you’ll learn:
- The 4 essential types of testimonials every run coach should have in their marketing strategy
- Real-life examples of how to use each testimonial to build trust and credibility
- How to ask for testimonials (and get a response—even if you’ve asked before and heard nothing)
- The best places to post your testimonials to maximize visibility and conversions
- A bonus take: Should you post your clients’ race results on your Instagram feed?
If you’re just starting out as a coach or you’re looking to strengthen the marketing side of your business, this episode will give you clear, actionable steps to make testimonials work for you.
Want the testimonial request script I mentioned in the episode?
Email me at nicole@runnerrising.com or send a DM on Instagram @runner_rising.
If you enjoy the podcast, I’d truly appreciate it if you left a 5-star rating and review, or shared the episode with another run coach who could benefit from it.
